There's always something happening at Pyramid. Here we list our latest news. Older news can be found in the archive. Feel free to leave a comment!

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2022 30 nov

Nordic Morning, Comprend, Pyramid, Petra and Graal to become Nordic Morning

Multi-award-winning agencies Nordic Morning, Comprend, Pyramid, Petra and Graal, who have collaborated in a common business area in H&H Group, will be uniting under one brand, called Nordic Morning, during the first half of 2023. Through strong positions in digital marketing, corporate and B2B communication, the new agency will offer a unique combination of deep and broad expertise with around 300 colleagues in Stockholm, Malmö, Helsingborg, Helsinki, London, Hamburg and Gdansk.

Earlier this year, H&H Group created a business area for data- and insight-driven digital communication and marketing with Nordic Morning and Comprend as the foundation. In the summer, digital agency Petra, advertising agency Pyramid and brand agency Graal were acquired and included in the business area. The purpose of the business area, which today is working with some of the world’s leading brands, is to help clients realise strategies and create business results through communication and effective marketing technology.

Johanna Fagrell Köhler, CEO of Nordic Morning and Comprend, will become CEO of the new agency. She says:

We have seen how the collaboration within the business area has increased based on clients’ needs of our agencies’ services in digital marketing, corporate communication, and digital services development. This makes it natural to gather the agencies into one brand and organisation. The new Nordic Morning will combine strategic and tactical expertise thanks to the different agencies’ competencies that complement each other already today—competencies that will remain and be stronger together.

We will compete as a large entity with the culture and creativity of a small entrepreneurial agency. Thanks to our deep and niched expertise, we can better serve and meet the needs of our two distinct target groups within digital and data-driven marketing, communication and ICT. We will be a unique and powerful option for clients. She says.

The Nordic Morning brand is well-known in a larger market, so we have chosen to continue with it. We will however start working internally to fill the new agency with a shared vision and values before we make the official change in 2023. Johanna Fagrell Köhler continues.

Martin Petersson, President and CEO of H&H Group, comments:

We are firmly committed to building a market-leading agency by integrating all skills and capabilities needed to be a dynamic and strong partner for our clients. The new Nordic Morning will offer a unique combination of a deep understanding of value-driven marketing and effective corporate communication, underpinned by a strong technology offering that leverages results. Johanna Fagrell Köhler and her team have in short time proventhat the specialist skills we now bring together in one agency are stronger with close collaboration. I look forward to supporting the effort to create a fully integrated Nordic Morning that truly elevates client value.

The five agencies who will join forces under a shared brand are:

Nordic Morning believes in making the world a better experience. We research, advise, make and activate to encourage our clients to aim further and drive growth. The Nordic Morning team are strategically positioned across the Nordics to serve the needs of our growing Nordic client base, which includes some of the largest and most exciting brands in Europe.

Comprend is the leading digital communications agency for listed companies, large and small. We help companies succeed by understanding and inspiring their key stakeholders. Together with our customers, we solve their challenges with a combination of business communication and digital competence. The Comprend brand will remain as is in the UK for now.

Pyramid helps international B2B brands succeed by creating brand and communication strategies, including communication that moves people and drives sales. We have a long-term brand perspective in everything we do, and each effort builds a clear position while also creating effect for our customers through smart marketing solutions.

Petra challenges traditional IT in global B2B. Our core is deep behavioural and technical expertise. We offer optimized web development and hosting processes together with enhanced lead and data management to create customer experiences that continually connects.

Graal is a business-oriented brand agency, basing everything we do on insights and deep understanding of what drives human behaviour. Using strategy, behavioural science, creativity and design, we build magical brand experiences that transform brands and the people who love them.

More information 

For more information please contact:

Martin Petersson, President & CEO of H&H Group +46 709 711291

Johanna Fagrell Köhler, CEO Nordic Morning and Comprend +46 734 10 05 50

About H&H Group

H&H Group is a long-term owner of communication agencies with the ambition of being a market leader. The Group has a combined agency revenue of just over SEK 800 million with 600 employees in Stockholm, Malmö, Linköping, Helsinki, Helsingborg, London, Hamburg and Gdansk. The Group consists of Nordic Morning, Hallvarsson & Halvarsson, Comprend, Springtime-Intellecta, Jung Relations, Creo Media Group, BerntzonBylund, Mods, Identx, Involve, Wonderland, Savvy, Consilio, Axiom Insight, Pyramid, Petra and Graal.

You can find more information here:

Rikard Jevinger

2022 29 nov

Välkommen till våra seminarier om att växa i motvind

Alla marknadsförare vet innerst inne att de borde satsa mer, inte mindre, på marknadsföring när tiderna är osäkra och det blåser motvind. När konkurrenterna hukar sig och drar in på sina marknadsinsatser är det betydligt enklare att sticka ut och synas. Ändå är det få som gör det.

Orsaken är enkel. Det är svårt att motivera en bibehållen eller ökad marknadsföringsbudget när det skärs i alla andra kostnader. Marknadsföring är dessutom en rörlig kostnad, vilket gör den relativt smärtfri att skära i – åtminstone på kort sikt.

Men det finns alltid möjligheter att göra både och: Alltså att både vara sparsam med marknadsföringspengarna och vinna nya kunder och skapa tillväxt. Det handlar, som så ofta, om att prioritera rätt saker.

För att hjälpa dig på vägen har vi sammanställt sommarens seminariedagar i Båstad till tio separata online-presentationer på ca 20 minuter som var och en ger dig inspiration hur du på bästa sätt ska utnyttja smart marknadsföring i digitala kanaler.

Lyssna på erfarenheter från Google, ESS, Alfa Laval och inte minst från våra egna experter inom digitala plattformar, Account Based Marketing, Share-of-Search och mycket mer.

Läs mer om innehållet här.
Sedan loggar du bara in. Självklart är det kostnadsfritt.

Rikard Jevinger

2022 12 jul

It's summer and we take some time off w 29 and 30!

2022 has been full speed ahead on most fronts. Nordic industry is strong despite Ukraine, component shortages and high energy prices - and we are pleased to be able to contribute to some of the success for many leading export companies.

In addition to lots of exciting assignments from old friends and around 10 new customers, we are proud that Pyramid for the seventeenth year in a row is ranked as Sweden's best B2B agency in the Agency of the Year. We are of course grateful for that and this inspire us to become even better. 

Weeks 29 and 30 we are closed for holidays. We wish you a wonderful and restful holiday and we will gather again in August for an inspiring autumn.

Happy summer wishes, Pyramid.

Rikard Jevinger

2022 12 maj

Pyramid, Petra and Graal to be part of H&H Group

H&H Group acquires the advertising agency Pyramid, the digital agency Petra and the brand agency Graal. The agency group will be part of the business area within H&H Group that focuses on data- and insight-driven digital communication and marketing. Together with Comprend and Nordic Morning, the business area employs around 300 people in the Nordic region and the rest of Europe.

The acquired agencies have an agency income of SEK 90 million and around 70 employees in offices in Helsingborg, Stockholm, Helsinki, Hamburg and Gdansk. The agencies have a unique combination of expertise in branding, communication and digital solutions. The agencies will join H&H Group on June 1 and add value to the entire H&H Group and their customers through their unique B2B offering in several markets.

Martin Petersson, President and CEO of H&H Group comments:

“We are very happy that Pyramid, Petra and Graal have chosen to be part of our group. They are one of the most successful B2B agencies in the Nordic region. Together with our new colleagues, we strengthen and complement our investment in data- and insight-driven digital communication and marketing. We are very much looking forward to developing the offer and in this way become an even better partner for our customers.”

Ulf Vanselius, who is the main owner and CEO of Pyramid, Petra and Graal, comments:

“Together with our customers, we have built a successful agency group that is also increasingly winning international assignments. By becoming part of the H&H Group, we look forward to investing further in strengthening our position. We have gotten to know our new colleagues as curious and ambitious entrepreneurs and look forward to continuing to work with them.”

Johanna Fagrell Köhler, Business Area Manager at H&H Group says:

“In our efforts to take a leading international position in data- and insight-driven digital communication and marketing, the colleagues in Pyramid, Petra and Gral will be an important reinforcement. We are experiencing strong demand in both B2B and B2C and I am really looking forward to working with our new colleagues and creating the best conditions for employees and customers to achieve new successes.”

Pyramid is Sweden's most international advertising agency that works with B2B across the entire marketing field with analysis, strategy, implementation and follow-up.

Petra is one of Sweden's leading digital agencies with a focus on B2B and business-driven solutions in e-business. Petra was recently named Agency of the Year 2022.

Graal is an insight-driven brand agency that, on the basis of behavioural science, develops strategies and brand experiences that build loyalty and business.

For more information

Johanna Fagrell Köhler, Business area manager, H&H Group
+46 734 100550

Martin Petersson, President and CEO, H&H Group
+46 709 71 12 91

Ulf Vanselius, CEO and main owner of Pyramid, Petra and Graal
+46 705 163370

About H&H Group

H&H Group is a long-term owner of communications companies with the ambition of being a market leader. The group has a total fee income of SEK 770 million and 570 employees in Stockholm, Malmö, Linköping, Helsinki, Helsingborg, London, Hamburg and Gdansk. The group consists of Nordic Morning, Hallvarsson & Halvarsson, Comprend, Springtime-Intellecta, Jung Relations, Creo Media Group, BerntzonBylund, Mods, Identx, Involve, Bysted, Wonderland, Savvy, Consilio, Axiom Insight, Pyramid, Petra and Graal.


Ulf Vanselius

2022 10 mar

Petra Digital Agency is 2022 Agency of the Year. Pyramid Communication ranked #1 B2B agency for the 17th consecutive year

Yesterday, March 10, the Swedish trade study Årets Byrå 2022 (Agency of the Year) was presented. The study names the top agencies in 17 categories, based on customer evaluations in several areas.

Petra Digital Agency was named Agency of the Year in the Digital 25 – 50 MSEK category
“We’ve been finalists in all but one of the ten years that Petra has been up and running. Now, we’re Agency of the Year for the second time. It’s a remarkable result and proof that we are really delivering quality solutions for our customers throughout the Nordics,” says Ulf Vanselius, CEO of Pyramid, Petra, and Graal agencies.

Pyramid ranked as #1 Swedish B2B agency for the 17th consecutive year
“Pyramid is included in the largest class of ad agencies, with revenues exceeding 25 MSEK. We’ve made it a tradition to be ranked among the country’s top agencies – and for the past 17 years being absolute leaders in Swedish B2B marketing,” Ulf Vanselius comments.

“Of course, we are very happy about these amazing rankings. Being among the top Swedish agencies year after year indicates that we are doing a lot of things right for our customers. But we won’t rest there – our goal is to reach even better results during 2022,” Ulf Vanselius concludes.

Read more about Årets Byrå 2022 (Agency of the Year):

For further information, contact Ulf Vanselius on 042-38 68 26 or

First place  Third place

Pyramid, Petra, and Graal are three specialist agencies, delivering business results for their customers. Pyramid is Sweden’s most international ad agency, with 30 of the largest Nordic companies as customers. Roughly 50% of the agency’s income is invoiced abroad.
Petra Digital Agency develops creative and business-driving digital communications solutions for Nordic companies’ websites, Social Media, and more.
Branding Agency Graal develops several leading brands in the Nordics.
Together, Pyramid, Petra, and Graal employ around 70 associates. Main offices are in Helsingborg, with branch offices in Stockholm, Helsingfors, Gdansk, and Hamburg.

Ulf Vanselius