News

There's always something happening at Pyramid. Here we list our latest news. Older news can be found in the archive. Feel free to leave a comment!


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2019 22 feb

Pyramid and digital agency Petra once again in the top in Agency of the Year competition

The results of the annual “Agency of the Year” (Årets Byrå) competition, in which customers rank Sweden’s top communication agencies in 15 different categories, were announced yesterday.

Pyramid top B2B agency for fourteen years running
“For the last several years, we have been included in the top category of agencies with annual revenues of 50 million SEK or higher,” says Ulf Vanselius, CEO for Pyramid and Petra. “We were 2018’s Agency of the Year, and this year we landed in fourth place, once again as the highest ranked B2B agency for the fourteenth year in a row. First place went to Forsman & Bodenfors, who deserve a big recognition for being among the world’s most creative agencies.”

Petra ranks sixth in category for digital agencies 7-25 million SEK
“Since its founding eight years ago, Petra has reached the final in their category seven times as well as previously winning Agency of the Year,” says Vanselius. “This is a remarkable result, demonstrating that we really deliver qualitative solutions to our clients.”

“Obviously, these rankings are great news for us,” Vanselius concludes. “Being among the absolute best agencies in Sweden year after year is a sign of all the things we do right for our fantastic customers.”

Read more about the Agency of the Year competition in English at https://www.aretsbyra.se/om-arets-byra/in-english-please/

For more information, contact Ulf Vanselius at +46 42-38 68 26 or ulf@pyramid.se.

Pyramid is Sweden’s most international advertising agency, with customers that include 30 of the largest companies in the Nordic region. More than 50% of our revenue comes from business outside of Sweden. Petra, a digital agency affiliated with Pyramid, develops creative and business-driving communication solutions for the web, social media and more. In Sweden’s Agency of the Year competition, Pyramid has ranked as the top business-to-business agency for fourteen years in a row and was named Agency of the Year for 2018. Pyramid, Petra and Graal have over 60 employees and are based in Helsingborg, Sweden

Ulf Vanselius

2018 06 aug

Minova chooses Pyramid as global agency



Pyramid Communication has been selected the global lead agency for Minova International. Minova is a global leader in ground support and geotechnical solutions for mining, tunnelling and surface civil engineering projects as well as structural repair, restoration and remediation.

Minova’s roots which were founded in 1882 in Dortmund, Germany, has continued to bring innovative solutions to improve safety and productivity by providing customer-connected engineers and chemists within ground support and geotechnical works to set new industry standards.

- Minova is currently in an expansive phase focusing on business development and new market entries. It´s a very positive challenge to work on a global scale with such a knowledge intensive firm facing great potential and we are looking forward to be part of this journey, says Ulf Vanselius, CEO of Pyramid.

The assignment covers everything from global brand and communication strategy to product launches and digital solutions.

- We are happy to work with Pyramid as our global lead agency for marketing, a focus that will be critical in our route ahead. Pyramid has a strong experience within B2B and a deep understanding of the what drives sales in complex purchase processes, says Peter Assinder, Head of Sales, Marketing & Technology at Minova.

- Minova´s solutions comprise a comprehensive range of resins, specialised cementitious products, steel / GFRP and equipment creating a total solutions package. With over 135 years of history, Minova is synonymous with strata control and geotechnical works for mining, construction and civil engineering rehabilitation projects globally.

For further information, please contact:
Ulf Vanselius, CEO Pyramid
Email: ulf.vanselius@pyramid.se
Cell: +46 70-516 33 70

Ulf Vanselius

2018 23 jul

Pyramid wins the title Agency of the Year 2018 in Sweden

On 21 February, Pyramid won the title Agency of the Year 2018 in Sweden's most comprehensive and perhaps prestigious competition for communication and PR agencies.

The reason this particular competition is so special is that the results are based on the ratings of the customers that the agencies currently work with. Winning is thus a token of high appreciation and great customer satisfaction.

This year, Pyramid won the title in the category “large advertising agencies” in competition with well-known and well-respected companies such as Forsman & Bodenfors and King.

“It feels great that our customers once again rank us as Sweden’s best agency”, says Ulf Vanselius, CEO at Pyramid. “Over the last 12 years, we have received the highest rankings among B2B-agencies in Sweden, but it is undoubtedly even more fun to be the very best regardless of the overall focus, and in addition among the really big and professional agencies”.

“Our basic rule is to only participate in competitions where the customer’s opinion decides the outcome, as this is the main factor that governs our work. It is a great honor and it proves our method and the fact that Helsingborg continues to be a leading center for Swedish advertising”.

“At the moment, Pyramid is in a very positive phase. In the past few years, we have recorded record sales and results for both us and our sister agencies – the web agency Petra and the branding agency Graal”.

“95 % of what we do is intended for markets outside of Sweden, which means we are almost never present in Swedish media. We collaborate with around 30 Swedish and international companies, most of whom are world leaders in their respective areas and receive more and more strategic assignments for global companies in Europe and the USA”, concludes Ulf Vanselius.

Read more about the Agency of the Year competition at
www.aretsbyra.se/om-arets-byra/in-english-please/

For more information, contact Ulf Vanselius at +46 42 38 68 26 or ulf@pyramid.se.

Ulf Vanselius

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