The world’s most modern materials research facility is currently under construction in Lund, Sweden. The European Spallation Source (ESS) is a European collaborative project that, when put into use in 2023, will give researchers from around the world new knowledge of different materials down to the atomic level, with the help of neutrons. The communication agency Pyramid was recently chosen as ESS’s communication partner after a European-wide procurement process. The estimated value of the contract is SEK 16 million over four years.
ESS can be compared to a giant microscope that is 100 times more powerful than existing facilities used to look into materials. This means that we can expect groundbreaking discoveries in a number of areas, since the researchers will have new possibilities to analyze materials down to the atomic level. ESS will give us an increased understanding of everything from enzymes to solar energy – so we can develop new technologies that reduce our environmental impact. We will be able to learn more about our bodies and the emergence of diseases – so we can develop new and more effective medicines. We will also be able to develop lighter, stronger, cheaper, and more sustainable materials.
“ESS will work with the great challenges of this century in materials technology, health, sustainability, and climate change,” says Martin Sjöstrand, Head of Communications at ESS. “Our mission also means that we are facing a major communication challenge, since we need to offer insight into the opportunities that ESS opens among a number of target groups in our 13 member countries – from politicians to researchers.”
“This means that we need a communication partner that has international experience, deep technical understanding, and the ability to strengthen the ESS brand through strong communication in, above all, digital channels,” Sjöstrand continues. “After a careful evaluation of about ten European agencies, we opted for Pyramid, since they best met our high demands.”
“We are proud to be part of one of Europe’s largest and most important industrial projects,” says Ulf Vanselius, CEO of Pyramid. “The demands of ESS for deep knowledge in branding, international communication, and digital technology is a perfect match for our expertise. Highlighting all the possibilities that ESS offers Europe and Sweden will be an extremely exciting and inspiring challenge, and we are looking forward to it.”
For more information, contact
Ulf Vanselius, CEO Pyramid
Phone: +46 70 516 33 70