There's always something happening at Pyramid. Here we list our latest news. Older news can be found in the archive. Feel free to leave a comment!

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2017 06 apr

Beckers Group chooses Pyramid Communication as new communication partner.

The Beckers Group has chosen Pyramid Communication to develop its global marketing strategy and communications, including marketing in both digital and analog channels.

The Beckers Group is one of the world’s largest coating suppliers serving a global market from 24 different locations in 19 countries. The main business areas are coil coatings, i.e. high-performance liquid paints applied to metal, industrial coatings for agricultural, construction and earthmoving (ACE) equipment, and finishes for consumer electronics and lifestyle appliances.

Headquartered in Berlin, Germany, the Beckers Group was founded in 1865 in Stockholm, Sweden and is a privately owned company and part of Lindéngruppen. The company builds on a strong heritage originating in the clear vision and entrepreneurial spirit of its founder Carl Wilhelm Becker. Today, the company has about 1,800 employees and is wholly owned by the Lindén family since 1985.

Pyramid will be helping the Beckers Group develop their long-term marketing strategy and communication as well as communication activities for the entire organization. The assignment includes both analog and digital channels. The latter will be handled by Pyramid’s sister agency Petra, who will also be in charge of the digital development.

“Beckers has a long tradition, a strong focus on innovation and great people – but talking about all of this was not one of our strengths. With Pyramid, we have found an agency with vast experience in B2B to support us with our brand development. They showed a deep understanding of our business and will be the right partner for this endeavor,” says Kristin Wolf, Global Communications Manager at Beckers Group.

Ulf Vanselius, CEO of both Pyramid and Petra, is thrilled about the new cooperation.

“This is an excellent example of the kind of expertise we can offer, he says. Many of our customers require a full service partner who can master both strategic development and communication across all channels. Pyramid and Petra represent just the right choice.”

The project team at Pyramid/Petra is: Nina Håkansson Account Director, Mats Rönne Strategy, Carl-Gunnar Hanson Project Manager Digital Media, Henrik Stierna Art Director, Maggie Crusell Copywriter, Ricky Fasshauer Interactive Art Director and Johannes Jeffsell Production Manager.

For more information please contact Nina Håkansson at +46 42 386829 or

Pyramid is Sweden’s most international advertising agency. More than 60% of its revenue comes from customers located in Europe, USA and Asia. Major customers include Alfa Laval, ASSA ABLOY, Awapatent, Bluetooth, Bring, Boxon, Castellum, Enfo, Hiab, Höganäs AB, InfoMentor, JBT Corporation, Medius, Nederman, NIBE, Posten Norge, Saab, SSAB, Sandvik, Stora Enso, Sulzer, Tetra Pa,k and Valmet.
In the Agency of the Year-survey, Pyramid has been ranked as Sweden’s best B2B agency for 11 years in a row.
Pyramid and Petra have 50 employees.

Ulf Vanselius

2017 12 jan

Pyramid and web agency Petra both nominated for Agency of the Year 2017

For the eleventh year in a row, Pyramid has been nominated for a top ranking in the Agency of the Year competition, conducted by the analysis company Regi in collaboration with the publications Resumé and Veckans Affärer, among others. In the same competition, the web agency Petra has been nominated for the fourth year in the category “Digital agencies 7-25 million SEK.”

The Agency of the Year competition determines the best agencies within fifteen different categories. The winner in each category is the agency that receives the highest overall rating in a survey conducted among clients. This year, almost 200 agencies met the qualification requirements and received ratings from several thousand customers.

“Of course we are excited about the nominations,” said Ulf Vanselius, CEO of Pyramid and the web agency Petra. “It is fantastic that both of our agencies are among the best in Sweden in their respective categories. We’re keeping Helsingborg’s flag flying high!”

“Pyramid has done very well in this competition over the past ten years, but it is an added pleasure this year that we have risen to the category of Sweden’s largest agencies with a revenue of more than 50 million SEK,” continued Ulf Vanselius. “We have a long record of top rankings and are Sweden’s highest-rated B2B agency. It goes without saying that we are hoping to win our category this year and once again become the Agency of the Year.”

“The web agency Petra was named Digital Agency of the Year in 2014 and is again nominated in this category. We started Petra in 2012, and our five-year-old enterprise has seen steady development with new clients who clearly appreciate our work.”

Read more about the Agency of the Year competition (Swedish only)

For more information, contact Ulf Vanselius at +46 42-38 68 26 or

Pyramid is Sweden’s most international advertising agency with clients that include 30 of Scandinavia’s largest companies. Over 50% of Pyramid’s revenue comes from clients active in Europe and the USA.
The web agency Petra, a sister company to Pyramid, develops creative and business-driving digital communication solutions for the web, social media, apps for mobile devices and more.
In the Agency of the Year competition, Pyramid has been ranked Sweden’s best business-to-business advertising agency for ten consecutive years. In 2014, Petra was named Digital Agency of the Year.
Pyramid and its sister companies Petra and Graal have 50 employees and are based in Helsingborg.

Ulf Vanselius

2016 28 dec

Petra's list of 2017’s digital business trends

The web agency Petra publishes an annual list of the 10 most important digital business trends. The list, published since 2012, focusses on the digital trends that drive sales and position companies in an increasingly competitive market.

In 2017, the following trends will have a big influence on your business opportunities:

1. Greater importance of data-driven marketing and analysis in the fight for customers

More technically advanced tools and platforms are offering the possibility to measure and collect large amounts of data on your online visitors’ and customers’ behavior. But as you’re collecting data, the demand is also growing for analysis that can gain the most important insights from the material. Properly performed analysis can show how your customers think, their opinions about your offers and brand, how they actually act, what they appreciate and what they don’t care about. Data and analysis is no longer a piece of the foundation for decision making, it is the foundation for decision making.

2. Mobile platforms drive the individual’s experience

You already know that mobile platforms are extremely important for business and marketing. Many of you are probably also aware that the number of mobile Google searches exceeds searches from computers, and that customers primarily use social media on their phones (by a large and ever increasing margin). Trade is also witnessing increased mobile traffic, albeit at a lower conversion rate. During 2017, you will see initiative here for further optimization of the mobile experience with the aim of driving that conversion. This means having a check on contact points in the customer journey for each segment, as well as how to make the best use of various factors that include screen, place, context and intent.

3. Customer experience increasingly decisive

The challenge is no longer having the best product, the highest quality or the lowest price. Today’s challenge is providing the best experience for your customer or visitor. If you succeed, it can mean having an engaged “ambassador” and likely a returning customer. But in order to succeed, you need to understand what is relevant for your customer and what they value, appreciate and find interesting right now. All interaction points count here, online as well as offline. That interaction needs to be consistent, inspiring and able to clear away any potential friction. In some ways, the customer experience is the end goal of the entire digital journey.

4. Customer communication, marketing and design are the new focus for management

It’s neither news or a trend to point out that the digital transformation is taking place all around us. But it’s a sign of a greater repositioning when traditional consultancies like McKinsey, EY, PwC and Accenture acquire companies specialized in design and digital expertise. This is about creating new digital tools and channels to strengthen their customer focus and customer communication, both strategically and in daily operations. As a business, it’s high time to review your organization and prioritize marketing and digital competencies within management and corporate leadership.

5. Inspiration from Augmented and Virtual Reality

2017 will likely be the year where we see that AR and VR aren’t just about gaming and entertainment, but also that the technology offers great business potential for industry and retail. The success of Pokemon GO was a wake-up call and a source of inspiration for many. However, it will be a few years before AR and VR are employed more broadly. Today, proactive companies have a chance to use unique and memorable interactivity to stick out and engage with customers. Examples of businesses that are way ahead include IKEA (AR catalogue that shows furniture in the customer’s home), Hyundai (AR car manual) and Virgin Holiday (VR experience of travel destination prior to booking).

6. Content marketing’s continued development

The importance of content marketing is growing as the customer journey changes. Today, the potential buyer does not want contact with the seller until much later in the purchase process, and they search for the information that leads them there on their own. For a number of years, the building blocks to success have been about creating, distributing and analyzing content along with optimizing the balance between quantity, frequency and quality throughout the customer journey. As more people become skilled, or even very skilled, at navigating this process, the demand for making an enduring impression on the customer increases. For the best effect, you need to add a building block – the experience.

7. Chatbots simplifying the customer journey

Digital assistants are a function that took hold among marketing experts in 2016. The technology is still under development, but the opportunities and capabilities are continuously growing. Until now, chatbots have largely performed repetitive, automated tasks. The new generation of bots, however, will become digital marketers and salespeople. Imagine e-commerce sites where chatbots help move potential buyers forward in the customer journey, through steps that could otherwise easily create friction. Apple’s Siri now has many cousins – and more are coming.

8. Social selling reaches potential customers

As the noisy media landscape continues to grow, it has become more and more difficult to reach and create relationships with potential customers. Social selling has therefore become an important tool for the proactive and solutions-focused seller. Through interaction and sharing of relevant and valuable content, social selling offers the possibility to use platforms like LinkedIn to identify and create a relationship with potential customers. In this way, the seller can build up the relationship before the purchase process has even started.

9. Native advertising engages the customer on their own terms

Native means an advertisement whose design gives the impression of being a regular article. Today, traditional display and banner ads have lost effectiveness due in part to ad blockers and “banner blindness.” Above all, what makes native advertising successful is that the format creates significantly greater engagement compared to traditional banners. According to IHS and Sharethrough, studies have shown 20-60% higher engagement, with an 18% higher purchase intent after the fact. Within five years, native ads will represent 74% of all digital advertising.

10. Optimizing conversion

It’s nice when a website gets a high number of visitors, but the key to success is what those people actually do when visiting the page. Today, it is often much more profitable to put resources into converting visitors from existing traffic than to invest in increasing traffic. Companies therefore need a clear image of (at least) two things: 1) straightforward goals for each individual website and 2) support of the potential customer’s aims in visiting the site. The better you know your customer, the better you can meet both your own and the customers’ objectives. It is a methodic process where measurement-analysis-understanding-improvement is constantly repeated.

Ulf Vanselius

2016 29 nov

Castellum chooses Pyramid in new collaboration

Castellum is one of the largest publicly traded real estate firms in Sweden, with a total property value of around 70 billion SEK. Castellum is located in growing regions of Sweden and in Copenhagen, with commercial locations for offices, storage spaces, industrial properties and retail.

Pyramid and Castellum AB began a collaboration in the autumn of 2016. The first step of this work has been developing a communication platform that is now being rolled out in Sweden and Denmark.

“Pyramid operates as a strategic communication partner for us at Castellum. We are in the midst of a restructuring process where our group is being consolidated under one common brand, and we see Pyramid as a partner with the expertise and resources to support us in that work,” says Malin Engelbrecht, Head of Communication at Castellum. The first communication solution deals with shaping that restructuring process – how Castellum will become Sweden’s smallest major real-estate corporation.

“This project is completely in line with our areas of expertise. We are very glad and proud to be cooperating with an industry leading company like Castellum,” says Ulf Vanselius, CEO of Pyramid.

The Pyramid working group consists of Camilla Hyllén (project manager), Anna Wiedner (AD), Pontus Lindh (copywriter) and Mats Rönne (strategy).

For more information, contact Ulf Vanselius, CEO of Pyramid, at tel. 042-38 68 26 or e-mail

Pyramid is Sweden’s most international advertising agency. Over 60% of its revenue comes from clients active in Europe and the USA. Major clients include Alfa Laval, ASSA ABLOY, Bluetooth, Bring, HemoCue, Hiab, JBT Corporation, Kalmar, NIBE, Ruukki, SSAB, Sandvik, Sulzer, Tetra Pak and Valmet.

For ten years in a row, Pyramid has been ranked Sweden’s best business-to-business advertising agency in the Agency of the Year (Årets Byrå) competition.

Pyramid and its sister companies Petra and Graal have 60 employees and are based in Helsingborg.

Ulf Vanselius

2016 07 nov

Eurofins Product Testing chooses Pyramid for new collaboration

Eurofins is one of the world’s leading laboratory companies with 25,000 employees worldwide. A Eurofins Competence Centre located in Galten, Denmark is responsible for the testing of packaging for food and construction products in Scandinavia and Europe.

While often driven by legislation, product testing is increasingly seen as a competitive tool and a way for quality-focused companies to differentiate their offerings.

During the spring and summer, Pyramid and Eurofins Product Testing A/S began a collaboration, where the first step involved the development of a new customer promise and communications platform that will now be rolled out across Scandinavia and Europe.

“From an experience standpoint, Pyramid fulfils our demand for a strategic communications partner with the right expertise and resources to develop our communication and support our business,” says Kim Holm Bækgaard, Sales Director at Eurofins.

“This project is completely in line with our competency profile. We look forward to a close collaboration and the benefit of actively taking part in the development of a company such as Eurofins that is a real leader in expertise,” says Ulf Vanselius, CEO of Pyramid.

The Pyramid working group consists of Nina Håkansson (project leader), Johan Rääf (AD) and Ulf Vanselius (strategy).

For more information, contact Ulf Vanselius, CEO of Pyramid, at tel. 042-38 68 26 or e-mail

Pyramid is Sweden’s most international advertising agency. Over 60% of its revenue comes from clients active in Europe and the USA. Major clients include Alfa Laval, ASSA ABLOY, Bluetooth, Bring, DIAB, HemoCue, Hiab, JBT Corporation, Kalmar, NIBE, Ruukki, SSAB, Sandvik, Sulzer, Tetra Pak and Valmet.

For nine years in a row, Pyramid has been ranked Sweden’s best business-to-business advertising agency in the Agency of the Year (Årets Byrå) competition.

Pyramid and its sister companies Petra and Graal have 60 employees and are based in Helsingborg.

Ulf Vanselius