Our method

Pyramid applies a carefully defined and well-proven methodology in eight stages, and five modules*. In brief:

1.

Define the task

Together with you, we define the scope of the assignment. What strategic depth? What goals? What deadlines?

2.

Gather knowledge

Starts with a full-day immersion workshop to assimilate knowledge about the current situation, strategy and objectives. Ideally, it provides a forum enabling a key group to achieve agreement on goals, as well as an opportunity for a detailed mapping of information and ideas. This is often supplemented by customer and market interviews.

3.

Strategic analysis and marketing platform

Distilling the information gleaned, we develop a base for the marketing and communication strategy.

4.

Communication platform

We develop a communication concept that will work both in the short- and long-term, and in all communications channels. Graphical examples of the proposed activities are presented for approval by the key group.

5.

Production

Marketing material is developed according to agreed time plans and budgets.

6.

Internal launch

All achievement starts from within. Often, a comprehensive internal campaign serves to focus and strengthen the commitment of all personnel, greatly enhancing the subsequent success of marketing activities.

7.

External launch

Commencement of external marketing activities provides a starting point for customer follow-up by the sales force.

8.

Measurement

Follow-up and analysis of key measurement parameters enables a fine-tuning of subsequent marketing activities.