There's always something happening at Pyramid. Here we list our latest news. Older news can be found in the archive. Feel free to leave a comment!

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2019 07 nov

Websites created by Petra/Pyramid ranked number 1 and 2 in Europe

Stora Enso and SSAB have the best and second-best websites in the basic resources industry in Europe, according to Comprend’s latest Webranking. The annual ranking is Europe’s leading survey of corporate websites and the only global ranking that is based on stakeholder expectations.

Stora Enso’s website got a score of 73.9 out of 100, and SSAB got a score of 72.7. The average score in the basic resources industry was 52.4.

“In our annual Webranking, we look at the 500 largest companies in Europe,” says Helena Wennergren, head of research at the digital agency Comprend. “We also look at additional companies in a number of European countries in order to generate national rankings, and then we further rank the world’s 100 largest companies – in total, we look at close to 900 companies.”

The websites are ranked according to 50 core criteria, which all reflect the needs of job seekers and stakeholders from the capital market.

“Our ranking is a tool that can help companies improve their web sites to make sure they offer the information the stakeholders want and expect,” says Wennergren.

The websites of Stora Enso and SSAB are developed by the digital agency Petra and Pyramid.

”Stora Enso and SSAB are two very professional organizations that see the potential a good web presence brings. Both websites have also been awarded ‘Sitecore Site of the Year’ – SSAB in 2016 and Stora Enso in 2018,” says Cristoffer Crusell, Managing Director at Petra.

Ulf Vanselius

2019 02 sep

Stora Enso and Petra Digital Agency win the 2019 Sitecore Experience Award in the Best Business Impact category

Once again, Pyramid and Petra (Sitecore Platinum Partner) proves that size does not matter. Being named the EMEA-Nordic winners of the 2019 Sitecore Experience Awards in the category Best Business Impact for its web solution created for Stora Enso, Petra consolidates its position as the Sitecore knowledge leader in the Nordics.

Each year, Sitecore, the global leader in customer experience management, credits the digital agencies who demonstrate how their Sitecore solution delivers outstanding value for their customers.

The Sitecore Experience Award winners are the very best at delivering truly customer-centric digital experiences. The Best Business Impact category recognizes impressive achievements against defined goals and KPIs, as well as evidence of measurable business results—increased sales, conversions, market share and factors such as reduced costs, streamlined processes, increased efficiency and expansion of operations.

“For Stora Enso, this award is an acknowledgement of the hard work and detailed planning that goes into creating a website. From day one, our aim was to build something with the customer more firmly in the center. I think we have achieved that,” says Russell Mattinson, Head of Digital Engagement at Stora Enso.

Pyramid and Petra has more than 15 years of experience working with Sitecore and operates on all digital fronts, focusing on all the possibilities the platform gives within personalization and customer experience building truly powerful websites.

“We are proud to have been a part of creating the truly customer-centric approach that Stora Enso was aiming for. We are also happy to be a partner in the new digital route for one of the premier companies in the Nordics.” says Rikard Jevinger, Account Director.

“We are truly delighted that Pyramid/Petra has won this prestigious award together with Stora Enso”, says Cristoffer Crusell, Managing Director at Petra. “Not only does it clearly illustrate the extremely high level of commitment invested by both our teams, it is also an important recognition for our strive to continuously disrupt the traditional IT industry.”

“We are also grateful for the opportunity to be a partner to one of the leading renewable materials companies that truly contributes to a circular economy and sustainable future”, continues Cristoffer Crusell. “I would like to thank all the people involved, both here and at Stora Enso, who have invested their hearts and minds to create a thing of extraordinary value. Or to paraphrase Ingmar Stenmark, one of the most prominent Swedish athletes ever, the harder we work, the luckier we get.”

For more information, please contact
Cristoffer Crusell at +46-703-156906 or
Rikard Jevinger at +46-42-386878 or

Pyramid is Sweden’s most international B2B agency, with customers that include 30 of the largest companies in the Nordic region. More than 50% of our revenue comes from business outside of Sweden. In Sweden’s Agency of the Year competition, Pyramid has ranked as the top business-to-business agency for fourteen years in a row and was named Agency of the Year for 2018. Pyramid, Petra and Graal have over 60 employees and are based in Helsingborg, Sweden.

The digital agency Petra develops business-driving solutions for the web, social media, mobile apps and more, being a Platinum Partner to the leading DXP platform Sitecore. Petra is a sister company to Pyramid and Graal.
Some of the Group’s customers are Alfa Laval, Beckers, Bosch Rexroth, Hiab, Rettig ICC, SSAB, Sandvik, Stora Enso, Sulzer, Tetra Pak, Tibnor, Trelleborg and Valmet.

Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper. The company employs some 26,000 people in more than 30 countries and its shares are listed on the Helsinki (STEAV, STERV) and Stockholm (STE A, STE R) stock exchanges.

Rikard Jevinger

2019 22 jul

ESS chooses Pyramid Communication as a new communication partner

The world’s most modern materials research facility is currently under construction in Lund, Sweden. The European Spallation Source (ESS) is a European collaborative project that, when put into use in 2023, will give researchers from around the world new knowledge of different materials down to the atomic level, with the help of neutrons. The communication agency Pyramid was recently chosen as ESS’s communication partner after a European-wide procurement process. The estimated value of the contract is SEK 16 million over four years.

ESS can be compared to a giant microscope that is 100 times more powerful than existing facilities used to look into materials. This means that we can expect groundbreaking discoveries in a number of areas, since the researchers will have new possibilities to analyze materials down to the atomic level. ESS will give us an increased understanding of everything from enzymes to solar energy – so we can develop new technologies that reduce our environmental impact. We will be able to learn more about our bodies and the emergence of diseases – so we can develop new and more effective medicines. We will also be able to develop lighter, stronger, cheaper, and more sustainable materials.

“ESS will work with the great challenges of this century in materials technology, health, sustainability, and climate change,” says Martin Sjöstrand, Head of Communications at ESS. “Our mission also means that we are facing a major communication challenge, since we need to offer insight into the opportunities that ESS opens among a number of target groups in our 13 member countries – from politicians to researchers.”

“This means that we need a communication partner that has international experience, deep technical understanding, and the ability to strengthen the ESS brand through strong communication in, above all, digital channels,” Sjöstrand continues. “After a careful evaluation of about ten European agencies, we opted for Pyramid, since they best met our high demands.”

“We are proud to be part of one of Europe’s largest and most important industrial projects,” says Ulf Vanselius, CEO of Pyramid. “The demands of ESS for deep knowledge in branding, international communication, and digital technology is a perfect match for our expertise. Highlighting all the possibilities that ESS offers Europe and Sweden will be an extremely exciting and inspiring challenge, and we are looking forward to it.”

For more information, contact

Ulf Vanselius, CEO Pyramid
Phone: +46 70 516 33 70

Ulf Vanselius

2019 22 feb

Pyramid and digital agency Petra once again in the top in Agency of the Year competition

The results of the annual “Agency of the Year” (Årets Byrå) competition, in which customers rank Sweden’s top communication agencies in 15 different categories, were announced yesterday.

Pyramid top B2B agency for fourteen years running
“For the last several years, we have been included in the top category of agencies with annual revenues of 50 million SEK or higher,” says Ulf Vanselius, CEO for Pyramid and Petra. “We were 2018’s Agency of the Year, and this year we landed in fourth place, once again as the highest ranked B2B agency for the fourteenth year in a row. First place went to Forsman & Bodenfors, who deserve a big recognition for being among the world’s most creative agencies.”

Petra ranks sixth in category for digital agencies 7-25 million SEK
“Since its founding eight years ago, Petra has reached the final in their category seven times as well as previously winning Agency of the Year,” says Vanselius. “This is a remarkable result, demonstrating that we really deliver qualitative solutions to our clients.”

“Obviously, these rankings are great news for us,” Vanselius concludes. “Being among the absolute best agencies in Sweden year after year is a sign of all the things we do right for our fantastic customers.”

Read more about the Agency of the Year competition in English at

For more information, contact Ulf Vanselius at +46 42-38 68 26 or

Pyramid is Sweden’s most international advertising agency, with customers that include 30 of the largest companies in the Nordic region. More than 50% of our revenue comes from business outside of Sweden. Petra, a digital agency affiliated with Pyramid, develops creative and business-driving communication solutions for the web, social media and more. In Sweden’s Agency of the Year competition, Pyramid has ranked as the top business-to-business agency for fourteen years in a row and was named Agency of the Year for 2018. Pyramid, Petra and Graal have over 60 employees and are based in Helsingborg, Sweden

Ulf Vanselius

2018 06 aug

Minova chooses Pyramid as global agency

Pyramid Communication has been selected the global lead agency for Minova International. Minova is a global leader in ground support and geotechnical solutions for mining, tunnelling and surface civil engineering projects as well as structural repair, restoration and remediation.

Minova’s roots which were founded in 1882 in Dortmund, Germany, has continued to bring innovative solutions to improve safety and productivity by providing customer-connected engineers and chemists within ground support and geotechnical works to set new industry standards.

- Minova is currently in an expansive phase focusing on business development and new market entries. It´s a very positive challenge to work on a global scale with such a knowledge intensive firm facing great potential and we are looking forward to be part of this journey, says Ulf Vanselius, CEO of Pyramid.

The assignment covers everything from global brand and communication strategy to product launches and digital solutions.

- We are happy to work with Pyramid as our global lead agency for marketing, a focus that will be critical in our route ahead. Pyramid has a strong experience within B2B and a deep understanding of the what drives sales in complex purchase processes, says Peter Assinder, Head of Sales, Marketing & Technology at Minova.

- Minova´s solutions comprise a comprehensive range of resins, specialised cementitious products, steel / GFRP and equipment creating a total solutions package. With over 135 years of history, Minova is synonymous with strata control and geotechnical works for mining, construction and civil engineering rehabilitation projects globally.

For further information, please contact:
Ulf Vanselius, CEO Pyramid
Cell: +46 70-516 33 70

Ulf Vanselius