News

There's always something happening at Pyramid. Here we list our latest news. Older news can be found in the archive. Feel free to leave a comment!


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2016 28 dec

Petra's list of 2017’s digital business trends

The web agency Petra publishes an annual list of the 10 most important digital business trends. The list, published since 2012, focusses on the digital trends that drive sales and position companies in an increasingly competitive market.

In 2017, the following trends will have a big influence on your business opportunities:

1. Greater importance of data-driven marketing and analysis in the fight for customers

More technically advanced tools and platforms are offering the possibility to measure and collect large amounts of data on your online visitors’ and customers’ behavior. But as you’re collecting data, the demand is also growing for analysis that can gain the most important insights from the material. Properly performed analysis can show how your customers think, their opinions about your offers and brand, how they actually act, what they appreciate and what they don’t care about. Data and analysis is no longer a piece of the foundation for decision making, it is the foundation for decision making.


2. Mobile platforms drive the individual’s experience

You already know that mobile platforms are extremely important for business and marketing. Many of you are probably also aware that the number of mobile Google searches exceeds searches from computers, and that customers primarily use social media on their phones (by a large and ever increasing margin). Trade is also witnessing increased mobile traffic, albeit at a lower conversion rate. During 2017, you will see initiative here for further optimization of the mobile experience with the aim of driving that conversion. This means having a check on contact points in the customer journey for each segment, as well as how to make the best use of various factors that include screen, place, context and intent.


3. Customer experience increasingly decisive

The challenge is no longer having the best product, the highest quality or the lowest price. Today’s challenge is providing the best experience for your customer or visitor. If you succeed, it can mean having an engaged “ambassador” and likely a returning customer. But in order to succeed, you need to understand what is relevant for your customer and what they value, appreciate and find interesting right now. All interaction points count here, online as well as offline. That interaction needs to be consistent, inspiring and able to clear away any potential friction. In some ways, the customer experience is the end goal of the entire digital journey.


4. Customer communication, marketing and design are the new focus for management

It’s neither news or a trend to point out that the digital transformation is taking place all around us. But it’s a sign of a greater repositioning when traditional consultancies like McKinsey, EY, PwC and Accenture acquire companies specialized in design and digital expertise. This is about creating new digital tools and channels to strengthen their customer focus and customer communication, both strategically and in daily operations. As a business, it’s high time to review your organization and prioritize marketing and digital competencies within management and corporate leadership.


5. Inspiration from Augmented and Virtual Reality

2017 will likely be the year where we see that AR and VR aren’t just about gaming and entertainment, but also that the technology offers great business potential for industry and retail. The success of Pokemon GO was a wake-up call and a source of inspiration for many. However, it will be a few years before AR and VR are employed more broadly. Today, proactive companies have a chance to use unique and memorable interactivity to stick out and engage with customers. Examples of businesses that are way ahead include IKEA (AR catalogue that shows furniture in the customer’s home), Hyundai (AR car manual) and Virgin Holiday (VR experience of travel destination prior to booking).


6. Content marketing’s continued development

The importance of content marketing is growing as the customer journey changes. Today, the potential buyer does not want contact with the seller until much later in the purchase process, and they search for the information that leads them there on their own. For a number of years, the building blocks to success have been about creating, distributing and analyzing content along with optimizing the balance between quantity, frequency and quality throughout the customer journey. As more people become skilled, or even very skilled, at navigating this process, the demand for making an enduring impression on the customer increases. For the best effect, you need to add a building block – the experience.


7. Chatbots simplifying the customer journey

Digital assistants are a function that took hold among marketing experts in 2016. The technology is still under development, but the opportunities and capabilities are continuously growing. Until now, chatbots have largely performed repetitive, automated tasks. The new generation of bots, however, will become digital marketers and salespeople. Imagine e-commerce sites where chatbots help move potential buyers forward in the customer journey, through steps that could otherwise easily create friction. Apple’s Siri now has many cousins – and more are coming.


8. Social selling reaches potential customers

As the noisy media landscape continues to grow, it has become more and more difficult to reach and create relationships with potential customers. Social selling has therefore become an important tool for the proactive and solutions-focused seller. Through interaction and sharing of relevant and valuable content, social selling offers the possibility to use platforms like LinkedIn to identify and create a relationship with potential customers. In this way, the seller can build up the relationship before the purchase process has even started.


9. Native advertising engages the customer on their own terms

Native means an advertisement whose design gives the impression of being a regular article. Today, traditional display and banner ads have lost effectiveness due in part to ad blockers and “banner blindness.” Above all, what makes native advertising successful is that the format creates significantly greater engagement compared to traditional banners. According to IHS and Sharethrough, studies have shown 20-60% higher engagement, with an 18% higher purchase intent after the fact. Within five years, native ads will represent 74% of all digital advertising.


10. Optimizing conversion

It’s nice when a website gets a high number of visitors, but the key to success is what those people actually do when visiting the page. Today, it is often much more profitable to put resources into converting visitors from existing traffic than to invest in increasing traffic. Companies therefore need a clear image of (at least) two things: 1) straightforward goals for each individual website and 2) support of the potential customer’s aims in visiting the site. The better you know your customer, the better you can meet both your own and the customers’ objectives. It is a methodic process where measurement-analysis-understanding-improvement is constantly repeated.


Ulf Vanselius

2016 29 nov

Castellum chooses Pyramid in new collaboration

Castellum is one of the largest publicly traded real estate firms in Sweden, with a total property value of around 70 billion SEK. Castellum is located in growing regions of Sweden and in Copenhagen, with commercial locations for offices, storage spaces, industrial properties and retail.

Pyramid and Castellum AB began a collaboration in the autumn of 2016. The first step of this work has been developing a communication platform that is now being rolled out in Sweden and Denmark.

“Pyramid operates as a strategic communication partner for us at Castellum. We are in the midst of a restructuring process where our group is being consolidated under one common brand, and we see Pyramid as a partner with the expertise and resources to support us in that work,” says Malin Engelbrecht, Head of Communication at Castellum. The first communication solution deals with shaping that restructuring process – how Castellum will become Sweden’s smallest major real-estate corporation.

“This project is completely in line with our areas of expertise. We are very glad and proud to be cooperating with an industry leading company like Castellum,” says Ulf Vanselius, CEO of Pyramid.

The Pyramid working group consists of Camilla Hyllén (project manager), Anna Wiedner (AD), Pontus Lindh (copywriter) and Mats Rönne (strategy).

For more information, contact Ulf Vanselius, CEO of Pyramid, at tel. 042-38 68 26 or e-mail ulf@pyramid.se.

Pyramid is Sweden’s most international advertising agency. Over 60% of its revenue comes from clients active in Europe and the USA. Major clients include Alfa Laval, ASSA ABLOY, Bluetooth, Bring, HemoCue, Hiab, JBT Corporation, Kalmar, NIBE, Ruukki, SSAB, Sandvik, Sulzer, Tetra Pak and Valmet.

For ten years in a row, Pyramid has been ranked Sweden’s best business-to-business advertising agency in the Agency of the Year (Årets Byrå) competition.

Pyramid and its sister companies Petra and Graal have 60 employees and are based in Helsingborg.

Ulf Vanselius

2016 07 nov

Eurofins Product Testing chooses Pyramid for new collaboration

Eurofins is one of the world’s leading laboratory companies with 25,000 employees worldwide. A Eurofins Competence Centre located in Galten, Denmark is responsible for the testing of packaging for food and construction products in Scandinavia and Europe.

While often driven by legislation, product testing is increasingly seen as a competitive tool and a way for quality-focused companies to differentiate their offerings.

During the spring and summer, Pyramid and Eurofins Product Testing A/S began a collaboration, where the first step involved the development of a new customer promise and communications platform that will now be rolled out across Scandinavia and Europe.

“From an experience standpoint, Pyramid fulfils our demand for a strategic communications partner with the right expertise and resources to develop our communication and support our business,” says Kim Holm Bækgaard, Sales Director at Eurofins.

“This project is completely in line with our competency profile. We look forward to a close collaboration and the benefit of actively taking part in the development of a company such as Eurofins that is a real leader in expertise,” says Ulf Vanselius, CEO of Pyramid.

The Pyramid working group consists of Nina Håkansson (project leader), Johan Rääf (AD) and Ulf Vanselius (strategy).

For more information, contact Ulf Vanselius, CEO of Pyramid, at tel. 042-38 68 26 or e-mail ulf@pyramid.se.

Pyramid is Sweden’s most international advertising agency. Over 60% of its revenue comes from clients active in Europe and the USA. Major clients include Alfa Laval, ASSA ABLOY, Bluetooth, Bring, DIAB, HemoCue, Hiab, JBT Corporation, Kalmar, NIBE, Ruukki, SSAB, Sandvik, Sulzer, Tetra Pak and Valmet.

For nine years in a row, Pyramid has been ranked Sweden’s best business-to-business advertising agency in the Agency of the Year (Årets Byrå) competition.

Pyramid and its sister companies Petra and Graal have 60 employees and are based in Helsingborg.


Ulf Vanselius

2016 26 apr

Pyramid and the web agency Petra win Site of the Year with ssab.com



Yesterday, SSAB’s global website was chosen as the “Site of the Year: Sitecore Experience Awards 2015” during the Digital Marketing Summit in Copenhagen, which gathered more than 800 people. This award is given to the best website of the year based on the criteria that it provides a superior customer experience and utilizes technology in innovative ways to create good external experience and internal function.

SSAB is a global company specializing in advanced high-strength steel, steel products and design solutions in the construction sector. Following the acquisition if Finnish Ruukki in 2014, the company operates under three brands: SSAB, Tibnor and Ruukki Construction. The public websites are among the main channels to present SSAB’s new structure and product offering and thus considered business critical with around 2.5 million visitors per year.

Pyramid and the web agency Petra have in 2015 developed a new global site for SSAB. The website (ssab.com) consists of 30 local country sites that are rolled out in 2015 and 2016. The site is built on Sitecore 8.1, fully responsive and utilizes all opportunities for personalized content and customer dialogue using Sitecore® Experience Platform™. Critical functions such as translation and generation of product sheets are managed automatically.

– By developing a new comprehensive global web solution in such a short time we have truly written industrial history, says Kimmo Kanerva, Head of Digital Marketing at SSAB. The site’s goal is to drive sales and create strong customer value by offering comprehensive product information and clever solutions such as help with the selection of the right product for each application.

– We are extremely happy to have received this award, says Ulf Vanselius, CEO of Pyramid and the web agency Petra. The SSAB project is the most comprehensive web solution we have ever developed and contains a number of innovative features that give customers the right information at the right time in the buying process. At the same time, the administration of the site is greatly facilitated. Last year, the web agency Petra was appointed the Best Digital Agency in Sweden and this award is further proof that we lead the digital development in Sweden.

Read more about Site of the Year and ssab.com

www.sitecore.net

www.petra.agency/casessab

For more information, please contact Ulf Vanselius at +46 705 163370 or ulf@pyramid.se

Pyramid is Sweden's most international B2B agency with 30 of the largest Nordic companies as customers. More than 50% of our revenues come from customers outside of Sweden. The web agency Petra, a sister company to Pyramid, develops creative and profit-making digital communication for the web, social media, apps for mobile devices and more. Pyramid has been the top ranked B2B agency in Sweden. In 2014, Petra was voted Digital Agency of the Year in Sweden.

Pyramid, Petra and Graal employs more than 50 people and have offices in Helsingborg and Stockholm.

Ulf Vanselius

2016 11 jan

Enfo chooses Pyramid for Enfo 2.0

The IT consultancy company Enfo, one of the leading in the Nordic market with about 1,000 niche experts, has chosen to partner with Pyramid to strengthen their position with a new brand promise, a new visual identity and a new website. Three years ago, Pyramid developed a brand platform for Enfo. Now it’s time for Enfo 2.0.

Enfo is a Nordic supplier of business-driven digital solutions in areas such as Business Intelligence, Big Data Analysis, the Internet of Things, Mobility, Integration, Financial Processes, IT Security and Management. To clarify Enfo’s image as a major expert in digitalization, the brand position needed to be revised. Pyramid was selected as partner for this mission based on a proposal that best matched what Enfo wanted to achieve – to become the leading consultancy company for digitalizing business processes. The associated assignment of producing a new Enfo website included design according to the new visual identity, development, content and maintenance.

“Pyramid’s proposal was the most exciting and proved their deep understanding of our environment, which is characterized by business to business,” says Adam Ritzén, Marketing Director at Enfo. “Their proposal also hit the bull’s-eye of our ambition to establish ourselves as the knowledge leader for critical business solutions in the digital dimension.”

“The web's quality and continuous development is, of course, crucial to our success,” he continues. “Together with Pyramid, we’ve developed a way of working with that over time that’s extremely interesting.”

“Winning this assignment was by no means a walk in the park,” explains Emma Nilsson, Account Director for Pyramid. “Enfo is a highly skilled and experienced client, from whom we’ve learned a lot previously by working together. The renewed trust shows that Pyramid’s combination of strategy, creativity and web expertise is powerful.”

The new website and repositioned brand launches early 2016.

Enfo is a leading IT company in the Nordic region and has a comprehensive range of services within Business Solutions, Managed Services and Financial Process Services. The head office is in Kuopio, Finland, and branch offices in Sweden are in Stockholm, Gothenburg, Karlskrona and Malmö.

The Pyramid team includes Emma Nilsson, Account Director and Brand Strategist; C-G Hanson, Account Director Interactive Media; Anna Wiedner, Art Director; Vera Porad, Copywriter; Torbjörn Buhré, Interactive Art Director; Caroline von Post, Account Manager.

For more information, please contact:
Emma Nilsson
emma@pyramid.se
Tel: 042–38 68 75

Ulf Vanselius

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