Stora Enso’s website got a score of 73.9 out of 100, and SSAB got a score of 72.7. The average score in the basic resources industry was 52.4.
“In our annual Webranking, we look at the 500 largest companies in Europe,” says Helena Wennergren, head of research at the digital agency Comprend. “We also look at additional companies in a number of European countries in order to generate national rankings, and then we further rank the world’s 100 largest companies – in total, we look at close to 900 companies.”
The websites are ranked according to 50 core criteria, which all reflect the needs of job seekers and stakeholders from the capital market.
“Our ranking is a tool that can help companies improve their web sites to make sure they offer the information the stakeholders want and expect,” says Wennergren.
The websites of Stora Enso and SSAB are developed by the digital agency Petra and Pyramid.
”Stora Enso and SSAB are two very professional organizations that see the potential a good web presence brings. Both websites have also been awarded ‘Sitecore Site of the Year’ – SSAB in 2016 and Stora Enso in 2018,” says Cristoffer Crusell, Managing Director at Petra.