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2017 06 apr
Beckers Group chooses Pyramid Communication as new communication partner. The Beckers Group has chosen Pyramid Communication to develop its global marketing strategy and communications, including marketing in both digital and analog channels.

The Beckers Group is one of the world’s largest coating suppliers serving a global market from 24 different locations in 19 countries. The main business areas are coil coatings, i.e. high-performance liquid paints applied to metal, industrial coatings for agricultural, construction and earthmoving (ACE) equipment, and finishes for consumer electronics and lifestyle appliances.

Headquartered in Berlin, Germany, the Beckers Group was founded in 1865 in Stockholm, Sweden and is a privately owned company and part of Lindéngruppen. The company builds on a strong heritage originating in the clear vision and entrepreneurial spirit of its founder Carl Wilhelm Becker. Today, the company has about 1,800 employees and is wholly owned by the Lindén family since 1985.

Pyramid will be helping the Beckers Group develop their long-term marketing strategy and communication as well as communication activities for the entire organization. The assignment includes both analog and digital channels. The latter will be handled by Pyramid’s sister agency Petra, who will also be in charge of the digital development.

“Beckers has a long tradition, a strong focus on innovation and great people – but talking about all of this was not one of our strengths. With Pyramid, we have found an agency with vast experience in B2B to support us with our brand development. They showed a deep understanding of our business and will be the right partner for this endeavor,” says Kristin Wolf, Global Communications Manager at Beckers Group.

Ulf Vanselius, CEO of both Pyramid and Petra, is thrilled about the new cooperation.

“This is an excellent example of the kind of expertise we can offer, he says. Many of our customers require a full service partner who can master both strategic development and communication across all channels. Pyramid and Petra represent just the right choice.”

The project team at Pyramid/Petra is: Nina Håkansson Account Director, Mats Rönne Strategy, Carl-Gunnar Hanson Project Manager Digital Media, Henrik Stierna Art Director, Maggie Crusell Copywriter, Ricky Fasshauer Interactive Art Director and Johannes Jeffsell Production Manager.

For more information please contact Nina Håkansson at +46 42 386829 or nina@pyramid.se.

Pyramid is Sweden’s most international advertising agency. More than 60% of its revenue comes from customers located in Europe, USA and Asia. Major customers include Alfa Laval, ASSA ABLOY, Awapatent, Bluetooth, Bring, Boxon, Castellum, Enfo, Hiab, Höganäs AB, InfoMentor, JBT Corporation, Medius, Nederman, NIBE, Posten Norge, Saab, SSAB, Sandvik, Stora Enso, Sulzer, Tetra Pa,k and Valmet.
In the Agency of the Year-survey, Pyramid has been ranked as Sweden’s best B2B agency for 11 years in a row.
Pyramid and Petra have 50 employees.


Ulf Vanselius

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