Eurofins is one of the world’s leading laboratory companies with 25,000 employees worldwide. A Eurofins Competence Centre located in Galten, Denmark is responsible for the testing of packaging for food and construction products in Scandinavia and Europe.
While often driven by legislation, product testing is increasingly seen as a competitive tool and a way for quality-focused companies to differentiate their offerings.
During the spring and summer, Pyramid and Eurofins Product Testing A/S began a collaboration, where the first step involved the development of a new customer promise and communications platform that will now be rolled out across Scandinavia and Europe.
“From an experience standpoint, Pyramid fulfils our demand for a strategic communications partner with the right expertise and resources to develop our communication and support our business,” says Kim Holm Bækgaard, Sales Director at Eurofins.
“This project is completely in line with our competency profile. We look forward to a close collaboration and the benefit of actively taking part in the development of a company such as Eurofins that is a real leader in expertise,” says Ulf Vanselius, CEO of Pyramid.
The Pyramid working group consists of Nina Håkansson (project leader), Johan Rääf (AD) and Ulf Vanselius (strategy).
For more information, contact Ulf Vanselius, CEO of Pyramid, at tel. 042-38 68 26 or e-mail firstname.lastname@example.org.
Pyramid is Sweden’s most international advertising agency. Over 60% of its revenue comes from clients active in Europe and the USA. Major clients include Alfa Laval, ASSA ABLOY, Bluetooth, Bring, DIAB, HemoCue, Hiab, JBT Corporation, Kalmar, NIBE, Ruukki, SSAB, Sandvik, Sulzer, Tetra Pak and Valmet.
For nine years in a row, Pyramid has been ranked Sweden’s best business-to-business advertising agency in the Agency of the Year (Årets Byrå) competition.
Pyramid and its sister companies Petra and Graal have 60 employees and are based in Helsingborg.