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2015 14 okt
Safmarine selects Pyramid as partner to develop a new global brand platform

Safmarine is one of the leading container shipping lines in the world and conducts business in more than 90 countries. The core focus is sea transportation of cargoes to and from Africa, the Middle East, the Indian Subcontinent and South America, but Safmarine is also active in North America, Europe, Mediterranean and the Far East. The company is headquartered in Copenhagen and owned by the Maersk Group since 1999.

Safmarine is a strongly customer-driven brand, with the objective to build long-term partnerships with customers. The key to this is the ”safmariners” around the globe, who share the common goal of being known as the people making the difference in shipping. This is expressed by Safmarine’s customer promise: “Together we go places”.

In order to strengthen it’s brand presence globally, Safmarine has assigned Pyramid to develop a new corporate identity and communication platform that strongly conveys the customer promise in all types of communication channels with the website as a key channel.

“Pyramid was best able to answer our demands for a strategic communication partner with the right competence and resources to handle this type of international assignment,” says Christina Holtegaard, Global Marketing Manager.

“This assignment is right in line with our competence profile. We look forward to a close cooperation, in which we have the privilege of actively participating in the development of such an international and dynamic company as Safmarine,” says Ulf Vanselius, CEO of Pyramid.

The core team at Pyramid consists of Anders Adolvsson (AD/corporate identity) and Ulf Vanselius (strategy) together with a with a web team headed by Carl-Gunnar Hanson and Ricky Fasshauer.

For more information contact Ulf Vanselius, CEO of Pyramid, by phone at 042-38 68 26 or e-mail at ulf@pyramid.se

Pyramid is Sweden’s most international advertising agency. Over 60% of its revenue comes from clients active in Europe, the USA and Asia. Major clients include Alfa Laval, ASSA ABLOY, Bluetooth, DIAB, HemoCue, Hiab, JBT Corporation, Kalmar, NIBE, Ruukki, SSAB, Sandvik, Sulzer, Tetra Pak and Valmet.

For nine years in a row, Pyramid has been ranked Sweden’s best business-to-business advertising agency in the Agency of the Year (Årets Byrå) competition.

Pyramid, and it’s sister company Petra, have 50 employees and are based in Helsingborg.

Ulf Vanselius