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2013 04 dec
Pyramid partner to Nordea Masters

Nordea Masters is one of the most public crowded of the 50 tournaments on the European golf tour. From 2014 and on, the tournament is organized by Lagardère Scandinavia, which also owns the ATP and WTA competitions in Båstad and arranges the IF Stockholm Open. During two years, the tournament will be played at PGA National in Bara outside of Malmö to later return to Bro Hof Slott.

In 2014, Nordea Masters will be played played May 29-June 1 and the starting field already seems to be the strongest ever. Among those to attend are global players such as Henrik Stensson, Peter Hanson and Dane Thomas Bjorn.

-By working with Nordea, our ambition is to become Europe's second biggest golf competition after the British Open. Henrik’s success will surely inspire a new generation of golfers and we are delighted that he chooses to come home and play in front of his home public, says Thomas Wallen at Lagardère Scandinavia.

The new partnership means a strengthening of the starting field and a new sponsorship strategy that includes several major seminars and family activities. Pyramid Petra has signed up as a partner responsible for all market communications and web activities.

-We have been partner to Swedish Open for 12 years and we’ve seen the tournament grow to a fantastic event, so naturally we are excited to be able to expand our cooperation with Lagardère , says Ulf Vanselius CEO of Pyramid. Sponsoring Nordea Masters gives us the opportunity to invite our clients and their families to a world-class event.

For more information, please contact Ulf Vanselius, CEO of Pyramid at tel +46 42 38 68 26 or email ulf@pyramid.se

Ulf Vanselius