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2012 21 feb
Pyramid ranked best B2B agency in Sweden – for the sixth year in a row

Yesterday Pyramid was ranked best B2B agency in Sweden by the survey institute Årets Byrå (Agency of the Year), and placed fifth place among the "big advertising agencies”. Årets Byrå, administered by Regi and Dagens Industri, is the biggest and most prestigious competition in which nearly 500 Swedish communications agencies participate.

Årets byrå appoints the best agency in fourteen categories. Winner in each category is the agency that receives the highest overall rating in the survey responses received from nearly 3,000 buyers of agency services. Thus, it is the customers who will decide which agency is the best.

- It's fantastic that our customers ranked us as Sweden's top B2B agency again, and also among the top five in Sweden, consumer agencies included, says Ulf Vanselius, CEO of Pyramid. 2009 we became Agency of the Year among medium sized firms, and this year we will be competing with Sweden's really big and talented agencies.

- We have a policy to only participate in contests where the customer's opinion matters, and where an agency's business contribution to customer success is assessed over time and not on individual advertising work. It is actually the sixth year in a row that we ranked highest among the so-called business-to-business firms. It is a great honor and a proof that we are doing many things right, says Ulf.

We are also pleased about the success of two other Helsingborg agencies: Relevance who won in the category large ad agencies and Kollo who was ranked third in the category Action marketing agencies. In other words, Helsingborg continues to be an important center for Swedish advertising.

2011 was Pyramid’s strongest year ever with record sales and earnings. Prior to 2012 Pyramid invests heavily in expanding the business by starting a new web agency, Petra, Sweden's first web agency with a focus on international business. Petra began working with a handful of large customers in the beginning of the year and hired 6 people to manage the increasing volumes.

- 95% of what we produce is destined for markets outside of Sweden, so we almost never appear in the Swedish media. We get more and more strategic assignments for global companies who think we stand well in competition with agencies in the U.S. and Europe, says Ulf Vanselius.

Read more about Årets Byrå at
www.aretsbyra.se

For more information, please contact Ulf Vanselius on 0705 16 33 70, 042-38 68 26 or ulf@pyramid.se

Ulf Vanselius