The transport and logistics group, AkkaFRAKT, has grown rapidly in recent years and currently has 250 partners and over 600 vehicles rolling on the southern Swedish roads. AkkaFRAKT’s headquarters is in Malmö, with its regional offices in Lund and Åhus, that supply great coverage in the area in which they expect continued growth.
In order to continue gaining market shares and meet increasing competition, AkkaFRAKT has selected Pyramid to review its strategy platform, positioning and brand. ”We have a couple of years of steep growth curves behind us and have set even tougher targets ahead, so we will invest heavily in our sales and marketing in the coming years,” says Fredrik André, Marketing Manager at AkkaFRAKT. ”Reaching our goals will require an organization that works well with us and has sharp communication with our audiences.”
Pyramid views the cooperation with AkkaFRAKT as very intriguing. ”AkkaFRAKT has a long and fascinating history and is one of Sweden’s fastest growing carriers. We see great opportunities to build a strong brand around the company’s core values and genuine entreprenurial spirit,” says Emma Nilsson, Account Director at Pyramid. ”We look forward to keeping the wheels in motion in the coming years,” she concludes.
The cooperation will start immediately after the summer holidays and will result in a new branding and communications platform in November.