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2011 17 maj
Duni chooses Pyramid for international product launch

Duni is a leading European provider of attractive and functional products for table settings and take-away containers. Duni brand products are sold in over 40 markets around the world and the brand is a market leader in Central and Northern Europe. Duni has approximately 2,000 employees in 17 countries with headquarters in Malmö, Sweden and production units in Sweden, Germany and Poland. The company is listed on NASDAQ OMX Stockholm.

Duni has recently chosen Pyramid as their communications partner for a strategic product launch in its Professional division. This works with restaurants and hotels and has successfully penetrated large parts of the European market. Duni Professional includes napkins, tablecloths, placemats, tableware and candles.

“We have chosen to work with Pyramid for the development of the communications and branding strategy for a major international product launch. We were convinced by their approach and their great professionalism,” said Anna-Karin Fäldt, Project Manager at Duni.

“The assignment is particularly exciting because it involves the development of a very strong brand in a highly competitive, international market in order to create a powerful communications platform and plan of activities for the launch that Duni can use globally,” said Ulf Vanselius, CEO of Pyramid.

“Duni will be one of our larger and more challenging assignments,” said Micco Grönholm, Director of Brand Development at Pyramid. “We’re off to a flying start with the strategic process this spring.”

The group from Pyramid working with Duni consists of: Ulf Vanselius (strategy), Micco Grönholm (branding), Lisa Skarp (project management), Jason Ross (copy), and Henrik Stierna (art director).

For more information, contact Ulf Vanselius at 042-38 68 00.

Ulf Vanselius