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2010 03 nov
Metso chooses Pyramid as partner for global communication project

Metso is the world’s leading supplier of solutions for tissue manufacturing, and the company has a global market share of over 30%. Activities within Metso Tissue Business Line (TBL) are carried out from Karlstad in Sweden, Gorizia in Italy and Bideford, Maine, USA. Metso’s Tissue Business belongs to the Finnish Metso Group, which has a turnover of appr. 5 billion Euro per year.

Metso TBL recently chosed Pyramid Communication as its partner in strengthening the company’s communications platform and developing its internal and external communication on a global scale.

“Pyramid proved to best answer our needs for a strategic communication and branding agency with the right competence needed to help further strengthen the Metso brand within the tissue industry,” says Marco Marcheggiani, President of Metso TBL. “Pyramid has international experience and broad knowledge within branding and communication, which we regarded as vital to leading us forward in this important work.”

“The assignment is most interesting and a big challenge because it covers the development of one of the Nordic countries most well-known brands in a highly competitive market,” says Ulf Vanselius, CEO of Pyramid.

“To develop a worldwide offer as well as motivate a global organization to deliver this is one of our main competence areas,” continues Ulf Vanselius. “We are the Nordic countries’ most international advertising agency, with 95% of what we produce aimed at markets outside Sweden as 60% of our customers are located there. We have a number of blue-chip customers in the Nordic countries as well as the rest of Europe, USA and Asia.

For more information, please contact Ulf Vanselius at + 46 (0)42 38 68 00, ulf@pyramid.se

Ulf Vanselius