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2010 01 nov
GAIA Leadership chooses Pyramid as its partner

GAIA Leadership chooses Pyramid as its partner to sharpen its positioning and profile before an exciting 2011

Stockholm-based leadership development consultants GAIA Leadership has just begun its collaboration with Pyramid Communication AB on implementing comprehensive branding activities with the aim of further strengthening its positioning in the market. GAIA Leadership expects that the cooperation will produce tangible results during 2011, which is already predicted to be the company’s best year ever.

Johan Grip, Managing Director of GAIA Leadership says, "We have experienced tremendous development over the last year and realized that an important step in our continued success was to sharpen our offerings and marketing messages. The choice of a partner was easy as we immediately felt great confidence in Pyramid's brand strategy skills and have nothing other than very high expectations from our cooperation."

Even Pyramid sees cooperation between the companies as very positive. "In many respects GAIA Leadership is an ideal customer for Pyramid; it has broad support in both the board and management as regards the change process they will implement and is giving us a clear mandate to look at all aspects of the company's brand." says Emma Nilsson, Account Director at Pyramid. "With conditions like these, we have the opportunity to achieve great miracles,” she rounds off smiling.

Branding activities began in October with brand analysis and positioning work, followed by the development of the company’s visual identity, a communication platform and a communication plan. In early January the new positioning of GAIA Leadership's market communication will begin in earnest.

For more information, please contact Emma Nilsson at + 46 (0)42 38 68 75, emma@pyramid.se

Ulf Vanselius