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2009 30 dec
Ruukki chooses Pyramid as its Scandinavian agency

After a long evaluation of business-to-business agencies focused on branding and communications, Ruukki selected Pyramid as its new Scandinavian advertising agency.

“Ruukki is strongly emphasizing the Scandinavian market. After Finland, it is now the other Scandinavian markets’ turn to expand. We will achieve this through consistent brand building efforts, and by using communication solutions and campaigns for our specific products and services in the Metals and Construction segments” says Maria Hoffstein, Ruukki’s Scandinavian Marketing Manager.

“We therefore need a strategic communications partner who can help us strengthen our brand and position through creative communication solutions. Pyramid matches our high standards for such a partner. They have a solid foundation in B2B and understand both how to develop trademarks and how to serve our daily business needs."

Ruukki has sales offices, technical centers and production facilities scattered across the country, employing over 700 people in Sweden. Its expertise is divided into three areas: construction & infrastructure construction, solutions and concepts for mechanical engineering, and steel and metal products.

“Ruukki’s needs fit our skill profile perfectly, and we also already have a strong commitment to the Scandinavian markets. A large number of ongoing projects have already started up, at the same time long-term plans are under way to develop brand and communications platform”, says Ulf Vanselius, CEO of Pyramid.

Pyramid’s Ruukki Working Group includes Rikard Jevinger (project manager), Micco Grönholm (brand development), Vera Porad (copy), Vladimir Eidous (AD), Jesper Petersson (production management) and Johan Warnolf, Magnus Astrom and Patrik Olsson (graphic design, production and web).

For more information, contact:
Rikard Jevinger, Account Director, Pyramid, at +46 (0)42 38 68 78, rikard@pyramid.se
Maria Hoffstein, Scandinavian Marketing Manager, at +46 (0)10 78 78 507, maria.hoffstein@ruukki.com

Rautaruukki supplies metal-based components, systems and total solutions for the construction and engineering industries. The Group has a broad product and service range in metal products. The company has operations in 27 countries and 12 200 employees. Sales in 2008 amounted to 3.9 billion Euros. Shares are listed on the NASDAQ OMX Helsinki (Rautaruukki Oyj: RTRKS). The company markets under the name Ruukki. www.ruukki.se

Ulf Vanselius