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2009 18 dec
Flint Group chooses Pyramid for global product launch

Flint Group recently chose Pyramid Communication as its advertising agency partner. The assignment covers, among other things, the global launch of Flexocure FORCE™ – a new generation of printing inks with unique properties for UV flexo printing.

Flint Group is one of the world’s leading suppliers of inks and other products for all types of printing and has almost 8 000 employees worldwide. Flint Group Narrow Web, with its head office in Trelleborg, Sweden, is world-leading within printing inks for labels. The Flexocure FORCE™ range gives numerous benefits, including doubled printing speed.

“Pyramid showed that it best answered our needs for a strategic communication partner with the right competence and resources required to handle a global launch”, says Niklas Olsson, Global Brand Manager within the Flint Group.

“The assignment is completely in line with our competence profile and we look forward to close cooperation where we have the privilege of taking an active role in the development of such an international company as Flint Group”, says Ulf Vanselius, Managing Director of Pyramid.

“Right now Pyramid is in a strong positive trend and we have succeeded well with our offensive investment to re-enforce our role as Sweden’s most international agency”, continues Ulf Vanselius.

“Despite the recession, 2009 will be the agency’s best year ever. The principle reason for this is that we have begun cooperation with about 20 new customers, such as ABS, Atlas Copco, Carpenova, DIAB, EuroMaint, Norden Machinery, Nord-Lock, Peab, Rymdbolaget and Strålfors.”

For more information, please contact Ulf Vanselius at +46 (0)42 38 68 00.

Ulf Vanselius