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2009 09 sep
Nord-Lock and Pyramid begin new partnership

Nord-Lock International AB, whose international marketing is based in Malmö, recently chose Pyramid as its lead communications agency. Initial assignments include developing a corporate communications platform as well as supporting an upcoming global product launch.

Nord-Lock produces and sells bolt-securing systems that serve as safe and cost effective solutions for applications with strong vibrations and high dynamic loads. The company’s production facility is located near the city of Östersund in northern Sweden, while its marketing and technical support is in the southern Swedish city of Malmö. At present, Nord-Lock offices and subsidiaries are found in 14 countries and the company serves the rest of the world through a network of partners and distributors.

‘‘We performed a careful evaluation of potential partners and Pyramid best answered our needs for a strategic communications partner with the right competence and resources to manage international assignments,” says Carin Esberg, Marketing Manager at Nord-Lock. ‘‘Nord-Lock has ambitious business expansion plans and that will need to increase our marketing efforts to realize our goals.”

‘‘Nord-Lock has both a unique product offering as well as tremendous market potential. We are already involved in mutually rewarding partnership,” says Ulf Vanselius, CEO of Pyramid. ‘‘The international emphasis of the work perfectly matches our agency and its competencies. We look forward to taking an active role in the development of such an ambitious company as Nord-Lock.”

The core Nord-Lock team at Pyramid are Joe Danielson, Johan Rääf and Ulf Vanselius.

For more information contact Ulf Vanselius on 042-38 68 00

Ulf Vanselius