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2009 26 aug
Pyramid achieves a strong first half year, despite recession and financial crisis

Pyramid Communication continues to thrive. The first half of 2009 was its best ever, despite the recession’s effects on the advertising industry.

“We are well pleased with the year to date. Through concentrated, consistent work we have succeeded in our efforts to meet the tough economic climate," states Ulf Vanselius, Pyramid’s CEO.

“It's nice to be able to say that we have also achieved this goal by practicing what we preach. While many of our industry colleagues hunkered down to weather the storm, we went on the offensive. We hired several new people and redoubled our marketing investments. And it paid off: in the first half of 2009, we have began collaborations with 18 new customers. Financially, this means that we have essentially already secured revenue for 2009, and can thus focus vigorously on further strengthening our position as Sweden's most international agency.”

“During the year, we have participated in several agency surveys, and feel that we have a unique offer. No other Swedish advertising agency can match our combined expertise in international B2B communication. Even considering all Nordic countries, we stand well, as is clearly demonstrated by Norway Post’s decision to designate Pyramid as one of its five lead agencies for the Posten and Bring brands," Vanselius concludes.

For more information, please contact Ulf Vanselius at +46 42 38 68 00.

Ulf Vanselius