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2009 22 apr
Pyramid to help Swedish Space Corporation expand internationally

Rymdbolaget, known internationally as SSC or the Swedish Space Corporation, was founded in 1972 and is owned by the Swedish state. The company operates in seven countries, including Sweden, Germany, Chile and China, but has customers in many more. The Rymdbolaget develops and builds satellites, rocket systems, research balloons and advanced maritime surveillance systems, and is a leading player in its areas of specialization.

“Rymdbolaget is already quite global, but it needs to be more commercial in order to attract more customers outside Rymdstyrelsen (the Swedish National Space Board) and the ESA (European Space Agency)" says Micco Grönholm, Brand Development Director at Pyramid. He continues: “Pyramid was mandated to act as a strategic sounding board to review the company's vision framework, as well as to develop a brand platform and communication strategy that will help Rymdbolaget to expand internationally. The collaboration began in early 2009, and is expected to be ready by the autumn.

“Pyramid is currently in a strong growth phase, despite generally tough times," says Ulf Vanselius, CEO at Pyramid. “During the first quarter of 2009, we have started new partnerships with ten new customers. Formally, this includes two divisions at Atlas Copco, Carpe Nova, DIAB, EuroMaint and Norden Machinery and, within a few weeks, we will be able to announce further two to three major customers. In principle, this means that we have already secured revenues for 2009 and can work vigorously to further strengthen our position as Sweden's most international agency.”

For more information:
Micco Grönholm
Brand Development Director, Pyramid, telephone +46 730-86 68 16 or micco@pyramid.se

Anna Rathsman
Information Director, Rymdbolaget, telephone +46 8 627 62 00 or anna.rathsman@sscs.se

Ulf Vanselius