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2008 15 dec
Pyramid commissioned to develop a new global communication platform for Axis

Helsingborg-based Pyramid Communication has been commissioned to develop a new global communication platform for Axis, one of Sweden's fastest growing businesses and a global leader in network video solutions.

Axis is a driving force behind the transition from analog to digital video surveillance, and the company's products and solutions focus on security surveillance and remote monitoring, based on innovative, open technical platforms.

Axis is a Sweden-based IT company in the security market, acting globally through its own organization in more than 20 countries and through partners in more than 70 countries.

Axis was founded in 1984, and is listed on NASDAQ OMX Stockholm.

“Pyramid demonstrated a combination of strategic thinking and creativity that we judge can help us strengthen our global market position", says Karin Sellberg, Director of Corporate Marketing at Axis. “Pyramid is one of the few agencies in Sweden with the right skills and resources to properly manage truly demanding international assignments.”

“Axis’s communication challenges are fully in line with our competence profile. We look forward to a close collaboration, and the privilege of taking an active part in the development of such an expansive enterprise”, says Ulf Vanselius, Pyramid’s CEO. “During 2008, we shall develop the new communications platform, which will be implemented globally starting 2009. We expect Axis to be one of Pyramid’s largest customers. This further reinforces the positive trend which we have experienced despite the current economic climate.”

“Pyramid increased its revenues by around 25% during 2008, and we see good prospects for continued growth. Pyramid has an expertise in international B2B marketing that no other advertising agency in Sweden can come close to”.

The Axis work group at Pyramid is Micco Grönholm (brand development), David Vaughn (copy), Kristoffer Akesson (AD), Carl-Gunnar Hanson (project management) and Ulf Vanselius (strategic development).

For more information, contact Ulf Vanselius or Carl-Gunnar Hanson at +46 42 38 68 00.

Ulf Vanselius
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