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2008 10 jan
Finnish Enfo selects Pyramid in order to position itself as a sharp IT partner

Finnish IT company Enfo has chosen Pyramid as partner in building a strong brand and communications platform that will help drive and support the company’s ambitious expansion plans. Enfo operates in Finland, Sweden, Norway and Denmark.

“We have high ambitions to become the market leader in our industry, and we’re working hard to position ourselves as the obvious choice for tomorrow’s IT challenges. In Finland, we have a favorable starting-point, being well known in the market; however, we are less known in the rest of the Nordic countries. Our goal is to reach the wider audience and communicate the unique aspects of our offering,” says Arto Herranen, President of Enfo.

Pyramid sees Enfo as a company with great potential.

”The Swedish and Finnish divisions of the business complement each other in a dynamic way — uniting in a unique commitment and strive to make a difference for their customers,” says Emma Nilsson, Account Director at Pyramid.

The Pyramid work group consists of Emma Nilsson, Account Director, Micco Grönholm, Brand Development Director, Ann-Christin Lindstedt, Copywriter and Henrik Stierna, Art Director.

The brand positioning work started in May and was followed by development of a new communications and brand platform during the fall. An extensive brand survey and analysis has been conducted parallel with this initiative. For more information, contact Emma Nilsson at 042-38 68 75 or emma@pyramid.se

Ulf Vanselius