Our philosophy

Philosophy is much more than ancient Greeks theorizing about hypothetical events. It should be a beacon guiding who we are and how we behave. Each of us has a life philosophy, conscious or otherwise.

The same applies to companies. No business survives long-term without a strong philosophy.

The following fundamental ideas steer Pyramid’s enterprise:

  • We shall be Sweden's most competent advertising agency for companies that sell goods or services to other companies; i.e. business to business (B2B).
  • We shall contribute to measurable business results for our customers, for example in the form of increased brand awareness, increased sales and higher profitability.
  • We shall help Swedish companies to boost their international competitiveness.
  • Our communication solutions shall be characterized by emotional feeling, aesthetics and creativity, and simultaneously build on an overall strategic vision and well-executed analysis.